Glossary:
4:0: 1 sided, full color on front
4:1: 2 sided, full color on front, black on back
4:4: 2 sided, full color on front and on back
AQ (Aqueous coating):
Coating in a water base and applied like ink by a printing press to protect and enhance the printing underneath.
Bleed: Printing that extends to the edge of a sheet or page after trimming.
CMYK: The four inks used in most color printing: cyan, magenta, yellow, and key (black).
DPI (Dots Per Inch): A measurement of resolution of input, output and display devices. 300 dpi means that when printed, each square inch of your image will contain 90,000 pixels (dots), the higher the dpi (the more pixels per inch) the more crisp the printed image will be. Anything less than that is considered as low resolution and may appear blurry when printed.
Matte Finish (Dull): A coated paper finish that is flat, not shiny like a gloss, but still keeps much of the ink from being absorbed by the paper and produces an excellent image.
Proof: A copy of the artwork representing the finished product. It is used for review and approval.
UV Coating: Liquid applied to a printed sheet, then bonded and cured with ultraviolet light.
RGB: The additive primary colors, red, green and blue, used to display color in video monitors. Printing with a file in RGB color mode will produce a washed out appearance.
Score: A shallow crease where a sheet of paper will be folded. A score is important because it prevents the ink (and paper) from cracking at the edge of the fold.
Silver: Fifth color, pantone metallic coated 877c. Must be designed in a vector based graphics program.
Spot Coating / Spot UV: Coating paper only in specific areas as opposed to all over coating. In a Spot UV job the job gets a UV coating in only specific areas and does not get any AQ coating in any other places. Spot UV can be referred to as spot varnish.
Swatch Book: A booklet containing samples of paper or ink colors.
Turnaround Time: The accumulated time between receipt of an order and completion of the finished product.
